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Omobono are researching what works in B2B digital marketing, and they would love to hear from you. Details are below, if you have a spare five minutes to complete the survey, it would be greatly appreciated.
They have been benchmarking and sharing best practice in B2B digital marketing for the last three years, in partnership with The Marketing Society. Their study explores what works where in B2B, revealing the digital strategies and activities that get the best results. This year, they’re also exploring the challenges marketers face and sharing recommendations for addressing them.
Please contribute to this important research by taking the survey at www.circle-surveys.com/uc/WWWD4-0.
To thank you for completing the survey, you will be entered into a prize draw to win an iPad Air or 1 of 10 Amazon vouchers worth £50. You will also get exclusive access to the detailed survey results, as well as a digital copy of the full report and recommendations.
Many thanks in advance for your support.
Featured News story
These two topics will be the focus of the first two task groups established by the BMC, with Annabel Rake, brand & marketing director at Deloitte, chairing the Learning/professional development group, and Fran Brosan, MD of Omobono chairing the networking group. The next step for both groups will be to appoint up to eight members, from across the community of member agencies and interested client-side marketers, and start drawing up proposals for how they will address their areas of interest.
David Burnand, chairman of BMC, and director of SteinIAS London, comments, “it was fantastic to have such a high calibre of B2B marketers on the Executive Council. The discussion we had at our inaugural meeting was very positive and enthusiastic, and already we have had some excellent suggestions about how to drive the organisation forward and better align it with the needs of the industry.”
Other areas of discussion at the first BMC Executive Council meeting was the development of an initiative to recognise best practice in B2B campaigns or programmes (which would run separately to the B2B Awards); and the impact of the new EU data legislation and whether or not BMC needs to take a position on this – it was agreed to arrange an expert lawyer to attend the next Executive Council meeting, to explain the issue in more detail and inform thinking.
Further areas of interest would be tabled at the next Executive Council meeting, which would take place in June.
Joel Harrison, member of the council and editor-in-chief of B2B Marketing, comments, “after over 18 months of planning and discussions around BMC, it’s a great relief to get this off the ground. We’re hugely grateful to the individuals who have given up their valuable time to be part of this organisation – the potential it has to really drive the B2B marketing industry forward is enormous.”
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Twenty leading B2B marketers, from client companies, agencies and vendors, will attend the first Executive Council meeting of the BMC, followed by networking drinks for over 100 B2B marketers at the Long Bar in Farringdon.
David Burnand, Chair of BMC and Director of Stein IAS London, comments, “a lot of hard work and planning has gone into getting where we are, and it’s going to be a great night for the B2B marketing industry. We’re really looking forward to kicking BMC off and taking B2B marketing to a new level.”
The Executive Council was appointed from individual practitioners who nominated themselves earlier in the year, and will meet quarterly to set strategic direction for the organisation. Specific objectives – including education and networking – will be delegated to task groups, which will meet separately and feed back to the Executive group.
The BMC also includes a dedicated Agencies Council, continuing the work of ABBA (the Association of B2B Agencies) which has been facilitating best practice amongst B2B agencies since the mid 1980s, and which is an integral part of the new organisation.
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The individuals were chosen from a list of nominations, which were made via the BMC holding page during December and January. The members of the Executive Council were voted for the BMC steering group, which has led the development of the organisation for the last 18 months.
David Burnand, inaugural chairman elect of the BMC, comments, “we were overwhelmed with the quality and quantity of individuals who nominated themselves to be involved with BMC – it was a very tough choice and it is very unfortunate that some great individuals did not make the final list. However, there will be further opportunities to be involved as BMC develops, and we’ll certainly keep everyone who was nominated posted on these, and hope as many as possible can contribute to the organisation.”
The Executive Council comprises a mix of seven client-side marketers, seven agencies and ultimately four vendors. The list of members is as follows:
- David Burnand, (chairman)
- Paul Higgins, CMO, TalkTalk Business (vice-chair)
- Annabel Rake, brand and marketing director, Deloitte
- Jon Moger, head of digital and content marketing, Juniper
- Georgios Kolovos, EMEA marketing director, GE Capital
- Claire Sadler, head of marketing, BT Business
- Simon Rose, marketing director, Experian
- Chris Wilson, MD, Earnest (chair of Agency Council)
- Rob Morrice, MD, SteinIAS
- Clare Lawson, client services director, OgilvyOne
- Drew Nicholson, joint MD, DNX
- Fran Brosan, MD, Ombono
- Paul Everett, director of marketing strategy, The Marketing Practice
- Danny Turnbull, MD, Gyro Manchester
- John Watton, EMEA marketing director, Adobe
- Sylvia Jensen, director of EMEA marketing, Oracle Marketing Cloud
Two further vendor members were waiting to be confirmed at the time of writing.
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